Influencer marketing benchmarks 2026: CPM and references by country

How it is computed

• What counts as a campaign: a closed, executed campaign in one market and one period, with measured spend and views. A multi-country campaign is split by country; if it cannot be, it is labeled "mixed market".
• Cost basis: each segment states whether the CPM was computed on creator fees or on the client's total spend, and whether it includes paid amplification. Bases are not mixed.
• Minimum per segment: 5 closed campaigns and 2 different clients, and it is stated when one client concentrates most observations. Statistic: median and p25 to p75 range, never an average.
• What "estimated" means: the campaign ran and was measured, but it was paid in local currency and the dollar is the documented annual average MEP rate; a row marked as scenario, target or plan in the source base never enters.
• Why there are few computed segments: most documented rows are estimated (local currency converted) or belong to a single client per segment, and no figure that could identify a client is published; aggregates by segment are, with their number of observations and clients.
• Who contributes data: today Ramped provides the rows of its Benchmarks Library (campaigns 2023 to 2026) and the directory recomputes them; any other agency or brand can contribute their own through data@influencerbench.com or the form below, and they enter at the next review, always aggregated and with the minimum sample.

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